Tag: E3

Kingdom Come: A Recap of Ubisoft’s E3 2017 Conference

Before we start, real talk: Ubisoft has copped a bit of a flogging to the reputation lately, despite releasing some decent games in the past few years amongst the turmoil. So it was up to the company coming into E3 to leave all that behind and come out swinging, and boy did they give it

A Strain of Influencers: EA Play at E3 2017

Around this time every year, EA likes to remind us that it does things differently to the rest of the industry; just look at last year’s Los Angeles-London show and the developer-centric show from years before. This time around, EA continued to defy expectation with its EA Play event, and like last year it was a

Hype Dreams: Sony's E3 2015 Press Conference

Everyone has their dream E3 lineup. For many, this list consisted of a variation of The Last Guardian, Final Fantasy VII and Shenmue 3. These were the most farfetched of E3 announcements; they were pipe dreams at best. It’d crazy enough to see even one of these games appear at E3. But what if all

Another Tower: Ubisoft's E3 2015 Live Conference

Ubisoft is comfortable with its established formula. Many of its recent titles have taken place in the open world, have had multiplayer hooks and featured the same sodding towers to climb up. Even its E3 press conferences deviate little from the set routine; Aisha Tyler returned for the fifth year in a row to host

Something Old: Microsoft's E3 2015 Media Briefing

At its inception, Microsoft was vocal in holding out the Xbox One as the future in game. It was the all-in-one entertainment centre with the next-generation Kinect. Since then, the company has slowly stepped away from these lofty ambitions, to the point where the Xbox One might as well be merely an upgraded Xbox 360;

Red, Yellow & Blue: Nintendo's E3 2014 Press Conference

As the final major press conference of the show, Nintendo certainly had some hard acts to follow. Then again, given the increasingly bizarre (yet watchable) videos Nintendo has put out recently, you would think it has got a few things up their sleeves. And guess what? Nintendo certainly did.

Woooo!! Part Twoooo!! Sony's E3 2014 Press Conference

Two years ago, Sony’s press conference was full of Woooo Boys, the kind of people that whooped and hollered at the drop of a microphone, hat or otherwise. It was also a different environment compared to today. Back then, Microsoft had the mild advantage and the PS4 was merely the dreams of fanboys and Sony

Blood on the Dancefloor: Ubisoft's E3 2014 Press Conference

From the opening minutes of Ubisoft’s press conference, we were greeted with a blood drenched, expletive-heavy ceremony from long-time publisher Ubisoft. Kicking off with an insight of Far Cry 4‘s manic antagonist in the form of a real-time rendered cutscene, it was clear that Ubisoft were aiming steadily towards a mature demographic. That is until

2015 Concept Video: EA's E3 2014 Press Conference

With not a lot to show but plenty of announcements, EA certainly had one of the more different feeling E3 press conferences in quite a while. While it wasn’t the two hour announcement extravaganza that was Microsoft’s presser, what was shown was notable. Right from the get go, EA CEO Andrew Wilson explained that the