In a surprising announcement, Nintendo announced that it will be shutting down its Club Nintendo loyalty service worldwide by September 30th 2015. The service, which launched in Australia and New Zealand in 2008 with the launch of Mario Kart Wii, encouraged users who purchased Nintendo games and hardware to register via the Club Nintendo website in exchange for stars, to be used for exclusive goods and software.
From April 1st 2015, Nintendo will not be issuing any product registration cards with any newly released Wii U or 3DS software. From April 20th, you’ll be unable to register any digitally purchased games on the Club Nintendo site. In addition, surveys issued for digital games won’t be available. Finally, the service shuts down proper on September 30th. Nintendo are strongly advising that if you have any products yet to register, that you get them registered and use up any existing Stars in your account.
Nintendo has confirmed a successor service to Club Nintendo, but did not offer any further information. However, any user who signs up to the new service will receive a copy of Flipnote Studio 3D for the Nintendo 3DS.