In what has been one of the better recent executive decisions, Electronic Arts have decided to knock off the Online Pass feature that has been bundled with many of their recent titles.
Originally implemented to discourage pre-owned game sales and to cull piracy, EA’s own John Reseburg had announced that newly released EA titles will no longer include the feature.
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
According to many gamers, Electronic Arts hasn’t exactly been the knight in shining armour of the industry. With this motion set in place, it serves a stern reminder that EA value their consumer’s feedback and yes, they’re trying.
“We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing.”
So how does this affect your stance on EA’s business practices? At least they know it’s mean, but they’re changing their scene. And they’re doing the best that they can (starting with ridding Online Passes, that is).
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